The entertainment and broadcast industry is no stranger to leaks that can jeopardize the security and success of their creative projects. Ranging from script and storyboard leaks to unauthorized footage distribution, video game beta-test piracy, and promotional material disclosure, these leaks can severely damage a project's profitability and integrity. As the industry looks for ways to mitigate these risks, content protection and forensic watermarking technologies have emerged as key solutions.

Entertainment Industry Leaks from text and still images

Script and storyboard leaks

Before a movie or TV show even begins production, scripts and storyboards can leak online, spoiling plotlines and dampening viewer excitement. Not only these leaks can spoil the viewing experience for audiences, but they can also damage a project's marketing strategy, and potentially impact its financial success.

More recently, a leak of the "Ant-Man and the Wasp: Quantumania" script has surfaced online, it featured a translation of the film's Portuguese subtitles, revealing crucial plot details and character developments. Disney and Marvel Studios are now scrambling to respond to the situation, taking necessary steps to protect their intellectual property and mitigate the damage caused by the leak. Fans are urged to avoid spoilers and support the official release of the movie.

Concept Art and Promotional Material Leaks:

Leaked promotional materials, such as posters, trailers, and merchandise, can damage a project's marketing campaign. For example, "Avengers: Infinity War": In 2017, leaked concept art revealed the appearance of new characters and the looks of existing characters, such as Thor and Captain America.



Entertainment Industry Video Leaks

Leaked footage or trailers

Unauthorized footage distribution can disrupt a project's marketing strategy and negatively impact box office revenues. For instance, leaked footage from "X-Men Origins: Wolverine" in 2009 created a PR nightmare for the studio. To mitigate this risk, post-production studios can use forensic watermarking to trace leaks back to the source, and implement strict security protocols for employees.

Video game beta-test piracy

Video game developers often run beta tests to identify and fix bugs before a game's official release. However, these tests can be susceptible to piracy, as was the case with the "Diablo III" beta in 2011. Developers can prevent such leaks by limiting the number of beta-test participants and using DRM (Digital Rights Management) tools to protect game files.

Entertainment Industry leaks can occur through various channels

Insider leaks: Employees or contractors (like a translation studio) working on a project might leak a confidential content intentionally or accidentally. This can result from negligence, financial gain, personal motivations, or a desire for notoriety.

Hacking and cyberattacks: Cybercriminals can target production companies or individual email accounts to gain access to sensitive files and release them to the public.

Physical theft: Printed material can be stolen from sets, offices, or other locations, and subsequently leaked online or shared with unauthorized individuals.

Towards comprehensive content protection in the entertainment industry

To prevent such leaks, studios can implement secure file-sharing platforms and provide employee training on handling sensitive documents responsibly. Forensic watermarking, which involves adding invisible watermarks to indicate the initial intended recipient of the confidential file, is also employed to outwit potential leakers. However, forensic watermarking solutions tailored for video protection are not effective for text or still images, necessitating dedicated technologies for each format.

As the industry continues to grapple with these challenges, the upcoming Content Protection Conference at the NAB Show in April will bring together experts and stakeholders to discuss the latest technologies and strategies. While video leak and piracy solutions often take center stage, the examples mentioned above highlight the importance of addressing textual and image leaks as well.

Failing to utilize dedicated image protection technologies, which are not typically covered by standard content protection solutions, leaves a significant gap in a project's security. By investing in robust, multi-faceted content protection strategies, the entertainment and broadcast industry can more effectively safeguard its creative assets from the damaging effects of leaks and piracy.

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Christine Deschaseaux

Christine Deschaseaux

Expert in digital strategies and innovation and CMO at Imatag. Christine’s 20+ year career is guided by her taste for technologic innovation and her customer-oriented mindset. Her skills mix engineering, digital economy and marketing of innovation.

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