Martech landscape is evolving. Here comes the era of visual content analytics. The way your visual content spreads on the internet can tell you a lot more about your marketing and PR performance than you thought !

Visual content analytics relies on image monitoring and visual recognition

Whether you are a communication agency or a marketing manager, you use analytical tools to assess the audience of your site, measure the performance of your mailings or control your reputation. These statistics are often based on counting page openings, clicks on a link, text occurrences (your name or your product name). So why not do the same thing with your images ?

Today's web analytics rely mostly on indicators gathered by bots able to track text or numbers (urls, transaction IDs ...). Bots able to recognise images really can bring your analytics to the next level.

If your business mainly relies on visual content (because you sell the, or just because their presence online is a useful indicator), then you should monitor your images on the web.

 

Case #1 : images are your sources of income (production studios, photo agencies, designers ...)

Les Photographes doivent surveiller leurs photos sur le web. photo credit: eloi omella

Do not leave your works exposed unattended on the web, considered by many to be a huge stock of free photos. By integrating this way of systematically identifying copyright infringements in your workflow, you not only earn potential revenue (commercial or legal), but you maintain your exclusivity and the value of your work.

 

Case #2 : images are a key part of your business (brands, e-commerce, companies)

Photo: iStock Credits:OfirPeretz

In today's world of visual primacy, on social media or the web, your images not only represent your brand, your products, but also your values ​​and mission. By monitoring and protecting your images, you can defend a competitive advantage (such as business packshots), understand and expand your audience, closely monitor brand usage, and monitor legitimate (and illegitimate) resale networks of your products and services. To find out more, if you represent a brand, read our article5 reasons why brands should monitor their images

Add another string to your bow with visual content analytics

Since its launch in 2016, Imatag continuously searches the images entrusted by its customers and alerts them when they appear on the web. For agencies, brands, or companies that are also eager to protect and search their images on the web, here is a great news : the analytic view of the IMATAG service now includes the ranking information of the websites on which their images were found.

 

Organized to inform you about the sites that publish you the most, the dashboard now integrates their world rank, to inform you about the likelihood of frequenting your images on these sites. By considering in priority the most frequented sites, you will be able to more easily sort out, identify those who monetize their audience or their content, estimate their solvency in case of litigation and thus optimize your income.

You can also see which images have the most matches and  target by domain the sites that publish you (.fr, .com, .info ...).

Finally, of course, the list of your  matches allows you to check, over the chosen period, that the images found are yours, especially if they are not certified by the digital seal of Imatag and give a status to these match, for your own organization (legal, illegal ...).

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Christine Deschaseaux

Christine Deschaseaux

Expert in digital strategies and innovation and CMO at Imatag. Christine’s 20+ year career is guided by her taste for technologic innovation and her customer-oriented mindset. Her skills mix engineering, digital economy and marketing of innovation.

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