TechLab : Managing your assets after they leave your DAM - with Imatag
While digital assets are safe and under control inside a DAM, no one really knows what happens to them once there are distributed. Imatag patented invisible imprint and smart crawling makes it possible to know precisely where, how and by whom your assets are published (on the web and in print) along with traffic analytics.
During this session, Imatag and DAM partner Wedia explained how to track your brand valuable assets after they leave your DAM. Manage, control and understand how assets are used, monitor for compliance, traitor detection, usage rights, intellectual property or calculate earned media.
Presented by :
- Paul Melcher, Business Development, Imatag
- Michael Iulo, Marketing & Production, Wedia