We were delighted to be present at DAM New York 2019 conference! We were discussing about how to manage assets after they leave your DAM. 

TechLab : Managing your assets after they leave your DAM - with Imatag

While digital assets are safe and under control inside a DAM, no one really knows what happens to them once there are distributed. Imatag patented invisible imprint and smart crawling makes it possible to know precisely where, how and by whom your assets are published (on the web and in print) along with traffic analytics.

During this session, Imatag and DAM partner Wedia explained how to track your brand valuable assets after they leave your DAM. Manage, control and understand how assets are used, monitor for compliance, traitor detection, usage rights, intellectual property or calculate earned media.

Presented by :

  • Paul Melcher, Business Development, Imatag
  • Michael Iulo, Marketing & Production, Wedia
Media

Download the Techlab slides

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Christine Deschaseaux

Christine Deschaseaux

Expert in digital strategies and innovation and CMO at Imatag. Christine’s 20+ year career is guided by her taste for technologic innovation and her customer-oriented mindset. Her skills mix engineering, digital economy and marketing of innovation.

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